Things to consider when shopping for ethnic wear online

Ethnic wear online shopping is an obsession. And given the variety and offers it gives a customer, why wouldn’t it be? However, all good things have a downside and online shopping is no different. There are countless frauds, product mismatches and other things that entail ethnic wear online shopping. Here are a few things you can follow to avoid the same happening to you:

• Authenticity:

One of the key factors for a fruitful online shopping experience is authenticity – both the brand and products. For instance, sometimes during khadi kurti online shopping you will be shown a very eye-catchy print. However, once it is delivered, you will see that the product delivered is SIMILAR to the design shown online but not the SAME. Likewise, some brands look extremely lucrative – have a great price point and designs. But most end up being fake. 

Always look for authentic brands that deliver what they promise. If you’re unsure of how to check authenticity, here are a few pointers – check online presence as well as reviews. Check if the brand offers COD. Brownie points if the brand has an offline store. If not, the minimum criteria are a valid phone number and office address. This way, if anything goes wrong, you can file a case with the consumer court or cyber cell.

• Size guide:

Compared to an offline store, buying long kurta online is a breeze. You get countless options and at steal deals. But the only downside is that you cannot try on clothes and thus will be unsure of your size. Before you place an order, keep in mind to check the specific sizing chart of the product/brand. This is because sizes differ with brands. You might wear size S in one brand but might require size L in another. 

• Convenience quotient:

Let’s say you found the pink chiffon dupatta of your dreams to pair with your kurta. However, once it was delivered you feel that the tones do not match with your attire. Now you have two options – either to return/exchange the pink chiffon dupatta or sport it as it is. For an effortless exchange, return or refund procedure, you should always check the brand policy before ordering. A lot of brands do not offer return/exchange on accessories. 

• Quality & affordability:

Nothing in this world can match the charm of kalamkari long dresses. However, finding authentic kalamkari long dresses is a task easier said than done. This is because most brands claim machine printed kalamkari dresses to be artisan made. The worst part is they still charge the same! Before buying kalamkari or any other heritage print kurtas online check if the label actually works with artisans. As a matter of fact, only a few brands like Vishnu make legitimately handprinted artisanal ethnic wear. They collaborate with artisans all over India to create masterpieces that are as unique as you!

What is your favorite part about online shopping? And have you ever had a bitter experience? 

Source: https://thevishnudresses.business.blog/2023/01/19/things-to-consider-when-shopping-for-ethnic-wear-online/

Heritage styles that should be a staple in your ethnic wardrobe

Shopping is every woman’s favorite obsession. Be it western or ethnic wear, they spend hours and thousands every year to stay in style. What if we told you there are some prints and styles that are timeless? Read on to discover styles that you buy once but can flaunt forever!

• Hand block print:

Hand block print is one of the oldest printing techniques in India. In this, sheesham wood blocks are engraved with desired motifs. Once carved, they are dipped in colors and are stamped in a rhythmic sequence on the fabric. The result is a gorgeous piece of art that reflects the rich heritage of India. Don’t believe us? Try a hand block printed anarkali kurta from Vishnu and experience the grandeur yourself!

• Kalamkari block print:

Kalamkari translates to kalam i.e., pen and kari i.e., art. Kalamkari paintings, apparel and home décor are still a treasure trove of Southern India. However, as the art was extremely labor intensive, fewer people were able to embrace its luxury. This is when brands like Vishnu introduced hand block printed kalamkari kurta. Though a modern twist on the traditional art, their hand block printed kalamkari kurta has the same aesthetics and appeal. The only difference is instead of tracing outlines with a pen, their kaarigars do it with a wooden block - quite like hand blocks. 

• Indigo block print:

Indigo block print fabric is the best testimony to the power of nature and the finesse of impeccable craftsmanship. Made by dyeing the color of Indigofera tinctoria and then imprinting with sheesham blocks, indigo block print fabric has stood the many tests of time and fashion. From low-key functions to grander than the grand junctures, indigo block print kurta, anarkalis and palazzos have never failed to dazzle with their charm. 

• Bagru print:

If you are not new to the ethnic world, we are sure your closet must be brimmed with hand block printed cotton kurtis. However, have you ever heard of bagru print kurtas? Born in the lap of a small town in Rajasthan named Bagru, it is an understated Indian art form. The colors of a bagru print suit or kurta are usually earthy because of the natural harda paste used as coloring agent. Every bagru kurta or ethnic apparel is wrapped in countless traditional tales. And as we all know, stories never get old!

• Ajrakh print:

Just like bagru, Ajrakh is another art form that is incredibly gorgeous but unrecognized. Originally made by the generational artisans of Ajrakhpur, every ajrakh kurta, suit or bottom is a piece of art. One of its kind and extremely labour intensive, Ajrakh printing is a mixture of resist dyeing and block printing techniques. 

Though there are countless art forms and weaves in India, the ones stated above are recently getting the attention they deserve. That said, remember that are countless machine-printed copies of Indigo block print fabric and other art forms out there. Shop only from trusted labels like Vishnu that work with artisans to empower them whilst preserving the irreplicable forms. 

Source: https://kurtidesignforshorgirl.blogspot.com/2023/01/heritage-styles-that-should-be-staple.html